Archive

Launches

  • Palm Breeze's Vacay Every Day Targets Millennials
    B-to-C Events

    Self Expression Drives Palm Breeze Launch

    Savvy marketers know that millennials love experiences more than material objects. But new data suggests self-expression might be just as powerful a driver among this coveted demographic. According to a 2014 study by Nielsen, “Businesses and anyone else trying to reach this generation, would be wise to give them the tools to self-express.” With that […]

  • A Lipton launch event at Sundance.
    B-to-C Events

    Lipton Iced Tea’s Launch Event Sparkles at Sundance

    There was a different sort of bubbly on the scene at the Sundance Film Festival—tiny bubbles at Lipton Iced Tea’s launch event for its new sparkling tea line. The 125-year-old brand’s presence in Park City, Utah, a three-day pop-up lounge, helped kick off a three-month sampling tour to promote the sparkling teas at festivals across […]

  • Method Rolls Out ‘Laundry Smarts’ Campaign
    B-to-C Events

    Method Rolls Out ‘Laundry Smarts’ Campaign

    Eco-friendly home care company Method on May 13 launched “Laundry Smarts,” the second phase of a campaign designed to raise awareness for its new laundry detergent, which hit shelves earlier this year. The program combines an interactive mobile clothing donation truck in New York City with several digital elements including a microsite and video launched last week on laundrysmarts.com, where visitors can take a laundry quiz, read and share tips, as well as enter a sweepstakes to win a Whirlpool Brand washer and dryer and year’s supply of Method Laundry Detergent.

  • B-to-B Events

    Sports Illustrated Launches Swimsuit Issue and Initiative

    The Sports Illustrated Swimsuit Issue is one of the most anticipated magazines in the publishing year, but the Sports Illustrated Group, a subsidiary of Time Inc., was looking for more than just fleeting newsstand sales. So over the next few years, the magazine plans to turn the issue into a saleable asset.

  • B-to-C Events

    Cartoon Network Creates Buzz For Star Wars Series

    To create buzz for new series “Star Wars: The Clone Wars ” Cartoon Network is hitting eight malls through Nov. 9 with activities targeting kids and tweens (adults can play too). The network picked malls to reach an across the board demo in one shot.

    “We also wanted the opportunity to get foot traffic with the traditional Star Wars franchise fans now adults and some parents ” Brenda Freeman cmo-young adults and kids media at Turner Broadcasting’s Animation told Buzz.