Trade Shows

On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]

On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]

Repurposing trade show exhibit elements year to year by popular definition means salvaging existing building materials and rebranding them to reflect a new theme. At the International Premium Cigar & Pipe Retailers trade show in Las Vegas in July, cigar brand Foundry took repurposing to a whole new level—by blowing up its prior year’s exhibit. […]

Reese’s Peanut Butter Cups, the Official Candy of the Consumer Electronics Show, which was held Jan. 6 to 9 in Las Vegas, took its inspiration for the unveiling of its new Minis from a typical Silicon Valley product launch, but did so in its own sweet way. The candies, which Reese’s calls the “Next Big, Little Thing,” are about the size of a dime and come in a resealable, standup pouch.

Smart makes one of the smallest production cars in the market. But belying its stature, the brand went tall and broad with its exhibits at this month’s North American International Auto Show at the Cobo center in Detroit. The brand kept its little efficient cars in the spotlight, not taking focus away, but enhancing the fun with simple, neat coolness. The best interactive was designed to highlight the consumer’s ability to customize everything about the Smart experience by showing just one feature.