Trade Shows

  • CES 2018: Intel’s 'Super Highway' Exhibit and Social Media Strategy Hit High Notes
    B-to-B Events

    CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes

    Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an […]

  • CES 2018: Twitter Commons Features Intimate Conversations and Cultural Relevancy
    B-to-B Events

    CES 2018: Twitter Commons Features Conversation and Cultural Relevancy

    Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee chatter and countless buzzing gadgets, Twitter once again offered a serene home away from home amid the world’s largest consumer electronics show. For a fourth year, from Jan. 9-12, the social media platform transformed its CES footprint into Twitter Commons—an […]

  • Four Brands Respond to #CESblackout2018
    B-to-B Events

    #CESblackout2018: How Four Clever Brands Found a Way to Shine in the Dark

    When the electricity went out at CES shortly before 11:30 a.m. on Jan. 10, the irony was lost on no one. The world’s largest consumer electronics show is hardly the place you’d expect to encounter a power failure, yet the Las Vegas Convention Center’s Central and South halls went dark for over two hours due […]

  • Intel at #CESBlackout2018
    B-to-C Events

    That Lone Violin You Heard During #CESBlackout2018? It Was From Intel

    Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers, […]

  • Six B-to-B Event Insights from Year Two of eBay Open
    B-to-B Events

    Six B-to-B Event Insights from Year Two of eBay Open

    With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of […]