Trade Shows

Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas, Aug. 14-16.  Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was […]

How often do attendees avoid walking down an aisle because it feels like an empty tunnel of doom? Bored salespeople on their phones and the overall sense of being bait are enough to make anyone turn on their heels and go for free coffee at a market leader’s sprawling exhibit. But small can be beautiful […]

A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I […]

It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the […]

As Japanese anime culture sweeps North America, Anime Expo has experienced a meteoric rise, this year attracting an estimated 390,000 fans of anime art, movies, games and products to the event, July 4-7, at the Los Angeles Convention Center. For SEGA and its subsidiary, ATLUS, as well as many exhibitors on the showfloor, ensuring that […]