B-to-B Events

Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited guests, the space was a forum for the magazine’s editors and bloggers to interview show attendees and exhibitors about new products and trends for 2010 and to showcase advertisers’ new wares.

Jeffrey Fulgham
Dream Team title: Executive VP-Global Marketing
Current position: Chief Marketing Officer GE Water

Tips for creating content that connects with c-level execs

Creating media events that attract the press like bees to honey

2008 is barely a month old and it’s already shaping up to be a doozy. Campaign 2008 Wall Street woes and frequent use of the R-word in financial circles has everybody wondering what we’ll be facing in the months ahead. We asked six industry experts to weigh in on what we’ll all be talking about in the event space this year. Here’s what they had to say.

The players:
• Steve Baskin vp-sponsorships ING