B-to-B Events
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B-to-C EventsInside Microsoft
The tipping point happened about 12 years ago. It was a warm April day in 1998 and inside Chicago’s McCormick Place convention center, more than 100,000 people gathered for the spring COMDEX trade show, one of the largest technology events in the world.
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B-to-C EventsWired Magazine’s Media Lounge Rejuvenates at CES
Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited guests, the space was a forum for the magazine’s editors and bloggers to interview show attendees and exhibitors about new products and trends for 2010 and to showcase advertisers’ new wares.
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B-to-B Events2007 EM Dream Team: Jeffrey Fulgham
Jeffrey Fulgham
Dream Team title: Executive VP-Global Marketing
Current position: Chief Marketing Officer GE Water -
B-to-B EventsCreating Content that Connects with C-Level Executives
Tips for creating content that connects with c-level execs
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B-to-B EventsCreating Media Events that Attract the Press
Creating media events that attract the press like bees to honey