B-to-B Events

This month, we go back to Social Media 101 to examine some of the key factors to consider when deploying a fully integrated live event and social media program. This is a broad field, and we’re approaching it with the help of two tipsters: Jim Spinello, 
senior vp-marketing communications at Chicago-based event agency rEvolution, and Blake Cahill, president at Banyan Branch, a social media agency based in Seattle.

High-tech brands are known for innovation. But behind the scenes at Cisco’s biggest annual user event, CiscoLive!, technology played an entirely different role—as a strategic partner.

Smirnoff once again is leveraging the power of Facebook to reach revelers around the globe through its Nightlife Exchange Project. And to shake things up a bit, this year it is introducing Madonna into the mix. Last year’s inaugural effort had Smirnoff’s Facebook fans sharing their nightlife faves, from music, to fashion, to venues, to food and, of course, cocktails. They submitted more than 33,000 ideas to facebook.com/smirnoff, and the best of them came to life at 14 events around the globe on one night—Nov.

Sunglasses brand Costa Del Mar has been a friend of the environment since 1986 when the company became the first official supplier of polarized sunglasses for conservation organization NOAA, the National Oceanic and Atmospheric Administration. Since then, the brand has become a top supplier of shades and gear for anglers, boaters and adventurers alike, as well as a long-time supporter of philanthropies like the Coastal Conservation Association.