B-to-B Events

To raise awareness and additional donations for its Safe Water Project, a public health program that provides public bleach dispensers, health education and safe drinking water to rural Peruvians, Clorox brought a Twitter-powered water fountain to South by Southwest Eco, which took place Oct. 6 to 8 in Austin. The water fountain was located within […]

The pillared front façade of Gotham Hall on Broadway in New York City glowed an LG magenta on Sept. 17, a little taste of the colors and experiences that awaited guests inside. The part gala, part awards program, part press event was the culmination of LG Electronics USA’s Art of the Pixel competition, which helped […]

LG Electronics USA on Sept. 17 hosted member of the press, executives and clients at a black-tie gala honoring students at nine top U.S. art schools who were invited to create pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG turned to projection mapping that lit up […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Even in a female-dominated industry, women in events still follow suit when it comes to those frustrating national averages that keep women’s salaries hovering around two-thirds of what their male counterparts make. In our fourth Women in Events Special Report, we interview 17 of the industry’s top female marketers to find […]

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers to “pay” […]