B-to-B Events

Rio 2016 seems to be in trouble. For that matter, World Cup, in Brazil this year, is making FIFA apoplectic if the reports are to be believed. Missed deadlines, questionable working conditions (eight people are dead due to construction accidents already) and mounting budgetary overages are the only stories on the wire these days. In […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. This month, we give you a quick tour of some of the standout […]

The AOL Digital Content Newfronts event on April 29 was a standout, and not just because of the original video content it presented onstage at the Duggal Greenhouse in New York City’s Brooklyn Navy Yard. On top of an all-star line-up that included Sarah Jessica Parker, Kevin Nealon, Portia de Rossi, Zoe Saldana and more, […]

What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure, […]

As I stepped into the TimesCenter in Midtown Manhattan April 29, I immediately felt a twinge of regret at my choice of skinny jeans and boots as a handsome tuxedo-clad gentleman presented me with a silver platter piled high with business cards and money… a pile of dollar bills, some neatly folded into swans. The […]