B-to-B Events
EMS Session Snapshots: Day One
Creating an Experiential Marketing Department from Scratch
HP’s Deborah Nelson delivers the first EMS keynote
Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing department is leading the charge within its organization to fully leverage and realize the power of social media. She encouraged attendees to become agents of change, too. “We need to take a fresh look at how we define marketing,” she...
Coca-Cola, Motorola and Visa Go 3D
3D is making a comeback. The technology that had kids in ’50s cinemas wearing silly paper glasses as they watched “Man in the Dark” and “It Came from Outer Space” is back—and it’s better than ever. But let’s not give James Cameron and his hit movie “Avatar” all the credit. Brand marketers at Coca-Cola, Motorola,...
Guilt-Free Tchotchkes
In anticipation of Earth Day on April 22, The Advertising Specialty Institute published its first-ever list of top ecofriendly giveaway items. 1. ELEPHANT-POO NOTEBOOK Yes, it’s made from elephant poop. No, it doesn’t smell like elephant poop. 2. BAMBOO DINNERWARE You’ve seen the utensils, now check out the plates and bowls. 3. SEED-PAPER POSTCARD Branded,...