B-to-B Events

With 20 years in consumer marketing roles, eight of them at Bacardi, Dima Ivanov knows a thing or two about marketing—and rum. In January this year, the 38-year-old became cmo of the privately held spirits company and president of Bacardi Global Brands where he oversees worldwide marketing. Before that he served as managing director for […]

In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams. In a bold move, Microsoft took six existing events (SharePoint, TechEd, Project, Lync, Exchange, MMS) and combined them into the brand-new […]

Call it serendipity. Call it bad luck. Call it fate. However you label it, the booth design space assigned to Kia at this year’s New York International Auto Show was not what the brand expected. With its current kit, Kia requires a space that reaches 16 feet high at any given vehicle expo. But when […]

The Experiential Marketing Summit kicked off this year with a few out-of-the-box activities designed to show off our beautiful host city of San Francisco—and give event marketers that all-too-rare opportunity to hang out with one another and not be working on an event. At 6:30 a.m. on Monday, May 11, more than 17 intrepid attendees […]

The “blogosphere” has grown up. Yes, bloggers are still self-publishers. It’s what distinguishes them from traditional media. But today’s top bloggers can wield enormous power and influence over purchase decisions. According to one study, 41 percent of consumers say that blogs are among the top three sources that influence their purchase decisions, beating out branded […]