B-to-B Events

Podcasting is one of the oldest digital content mediums on the internet, but has lately been experiencing a renaissance as programs ranging from TED Talks and Marvel Comics to This American Life’s breakout hit “Serial” have found audiences in the millions. What exactly is podcasting, and how can an enterprising brand leverage it to enhance […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] What the Daytona 500 is for auto racing, the International Consumer Electronics Show is for event marketing. CES has become an unofficial annual kick-off for this industry—with big brands, big budgets and big experiences uncorked in Las Vegas the first week of January. For many an event marketer, CES […]

Ford’s tagline is Go Further, and that’s just what the students who competed in the Ford College Ambassador Challenge do. The program, which launched in 2012, last year ran its third flight from September through December. And once again, teams of four students, this time from nine colleges, each equipped with a Ford Fusion and […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In 2013, Microsoft boldly tore down its annual Worldwide Partner Conference to its studs, and reimagined the entire show. The resulting four-day event for more than 14,000 attendees was, by all accounts and metrics, a total success. So what did the company do when it came time to take […]

In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.