B-to-B Events

They’re getting shorter. Edgier. Digital. They’re incorporating b-to-c experiences, taking cues from the entertainment industry. And thanks to multigenerational influences, from millennials on up (with Gen Z just around the corner), they’re feeling more co-created, personalized and shareable. We’re talking about the sales meeting of the future, no longer your typical sit-down ballroom centric experience…

Amazon Web Services’ re:Invent might just be one of the fastest-growing tech conferences in the world, increasing from 6,000 attendees at the inaugural event in 2012 to 32,000 at the 2016 show (held Nov. 27 to Dec. 1 in Las Vegas). With a finely tuned work-play balance, the event offers everything from boot camps and […]

Fasten your seatbelts, friends. This year will be full of disruptions for the event marketing industry. At least that’s the message Michael Dominguez, chief sales officer at MGM Resorts International, delivered to attendees in his keynote address at the 5th Annual Pharmaceutical and Medical Meetings Summit, which took place Jan. 31 to Feb. 2 in […]

A session at the 5th Annual Global Pharmaceutical and Medical Meetings Summit, which took place Jan. 31 to Feb. 2 in Philadelphia, offered some pointers on trends in audience engagement that may be relevant to conference planners in any field. The session highlighted the results of a survey administered by Ashfield Meetings & Events, Ivyland, PA, […]

HISTORY brought its new drama series “Six” about the world of Navy SEAL Team Six to life with a “Night Vision Ops Training” booth outside the Las Vegas Convention Center at CES, Jan. 5-8, that had participants navigating physical obstacles, taking on visual challenges, and completing combat missions in total darkness. And they did it […]