B-to-B Events
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B-to-B EventsSix Insights on What Attendees Want from Medical Meetings
A session at the 5th Annual Global Pharmaceutical and Medical Meetings Summit, which took place Jan. 31 to Feb. 2 in Philadelphia, offered some pointers on trends in audience engagement that may be relevant to conference planners in any field. The session highlighted the results of a survey administered by Ashfield Meetings & Events, Ivyland, PA, […]
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B-to-C EventsCES 2017: HISTORY Trains Techies in Navy SEAL Night Vision Ops
HISTORY brought its new drama series “Six” about the world of Navy SEAL Team Six to life with a “Night Vision Ops Training” booth outside the Las Vegas Convention Center at CES, Jan. 5-8, that had participants navigating physical obstacles, taking on visual challenges, and completing combat missions in total darkness. And they did it […]
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B-to-B EventsFreightliner’s Projection Mapping Breaks a World Record
Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its Inspiration Truck to approximately 200 media members and other influencers.
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B-to-C EventsInside Audi’s Experiential Evolution
From the auto shows to ski mountains to the new Major League Soccer sponsorship, few brands have as much action… as Audi.
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B-to-B EventsCES 2017: HP and Intel’s Rooftop Tech Fest
Create. Innovate. Celebrate. That was the theme of the HP-Intel rooftop experience at CES 2017 where interactive installations, virtual reality, 3D animations, Google Tilt Brush and headliner performances by British EDM duo Disclosure engaged the crowd. Held at the Vortex space atop Las Vegas’s LINQ Hotel, the Jan. 5 event provided a “high point” for […]