B-to-B Events

For the last seven years, music video and entertainment platform Vevo’s annual Halloween extravaganza for 600 employees, partners and clients has been one of fall’s hottest tickets for industry insiders in the Greater Los Angeles Area. And with a queue of 100-plus costumed brand and agency partners lining up before the doors to this year’s […]

Remember keynote speeches with 11,000 people streaming into an auditorium to hear a company ceo expound for two hours on its latest products and growth strategy?

They say what happens in Vegas, stays in Vegas, but from an event marketing perspective, we hope that’s not the case. We all just learned too much about the latest event technology—from VR to AR to AI to data collection and so much more—for it to remain here. And we’re hoping that’s the case for […]

The marketing technology conference of the year kicked off day two bright and early at 6:30 for ambitious attendees who took on the optional 5k Wake Up Run around some of Sin City’s top destinations. Then it was over to breakfast, where attendees munched on bacon and eggs, networked with fellow industry insiders and checked […]

It was 62 and sunny in Las Vegas on Monday, not too shabby for the hundreds of EventTech attendees who flew in from all over the country to kick off the industry’s biggest—and only—marketing technology conference. And we didn’t just kick it off with bagels and coffee. In the wee hours of the morning, more […]