B-to-B Events

As far as event technology goes, it’s safe to say that virtual reality has dominated the scene over the last few years, transporting consumers to exotic travel destinations and offering front row seats to previously unexplored environments. But while VR may be the talk of the town, augmented reality has been rapidly picking up steam. […]

Like most other foot races, the Bloomberg Square Mile Relay, which took place in NYC’s financial district this past May, was about competing for the top spot and taking home the coveted trophy. But for the 70-plus teams that competed in this year’s event, mostly from the city’s leading financial firms, it was also an […]

With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of […]

Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events    AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them. […]

In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training […]