B-to-B Events
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B-to-C EventsKia Brings the Runway to the Raceway to Introduce its new Stinger to the Media
Fashion Week is home to many runways, but few have challenged a supermodel to go from zero to 60 in under five seconds. In an effort to send the message that Kia is a brand that stands for style, design and performance, the brand activated a pop-up press event during New York Fashion Week that […]
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B-to-B EventsTraining Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles
By the time an event, exhibit or activation has come to fruition, most event marketers have crossed every T and dotted every I. Or so they think.
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B-to-B EventsSix Ways to Engage Millennials at B-to-B Events
How to capture mindshare among the up-and-coming conference attendee base Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce, […]
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B-to-C EventsCiti Treats Cardmembers to a Curated Dining Experience at One World Observatory
It’s hard to beat an autumn evening in Manhattan indulging in five-star fare, so when Citi invited EM to its Sept. 15 Citi Prestige Priceless Table event in partnership with Mastercard, we made a bee line for the Big Apple. And the experience, which aimed to promote the benefits of Citi’s Prestige card, didn’t disappoint. […]
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B-to-B EventsSix Top Event Marketers Sound Off on Where They See B-to-B Events Headed
Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is […]