B-to-B Events
How to Turn a Single Event into a Viral Sensation
What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver riots, the picture of which was one of the three most published photos in the world that year, have in common? Each of the scenarios went viral, earning billions of views. But as Ben Kaplan, ceo of PR Hacker explains,...
SELF and Fidelity Women’s Event Offers Lessons on Success
Financial fitness and career advice were top of mind at a discussion and networking event co-sponsored by SELF magazine and Fidelity Investments. About 400 women attended the event entitled “Empowering Conversations: So You Want To…,” which took place on Nov. 17 at New World Stages in New York City. On-site activations included a professional headshot...
Beyond the Touch Screen: A Guide to Tangible Event Experiences
“Tangible” is the new “touch,” according to James Patten, founder and principal at Patten Studio, who presented on MIT’s blueprint for creating more effective interactive experiences at EventTech 2015, Nov. 2-4 in Las Vegas. “Technology has gone past the touch screen,” Patten says, adding that in events, the sense of touch is not engaged to...
How Activision Deployed ‘Dramatic Agency’ to Engage Fans
Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never before. How? Through “dramatic agency,” a term discussed by Rob Troy, chief creative officer, and David Wilson, executive producer, at Ant Farm, in their session on The Art and Science of Event Media at EM’s EventTech, which took place Nov....