B-to-B Events

In the 10 years since Spotify was founded, one thing has become clear to the brand: culture happens on Spotify. The digital music service took that mantra to heart this year at CES, the world’s largest consumer electronics show and a tent-pole event that helps the brand set the stage for what’s to come in […]

It looked like your average tech startup exhibit at the Las Vegas Convention Center during CES 2018—save for the bodies. To promote its new tech noir mystery series “Altered Carbon” in an unexpected place (but more appropriate than a comic con, you might argue), Netflix activated a faux booth in South Hall that brought to […]

Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an […]

What are some of the things a good event marketer prioritizes in their programs? Aside from being motivators and team leaders, B-to-B Dream Team members have an eye for that special ingredient that makes their events stand out,.

Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee chatter and countless buzzing gadgets, Twitter once again offered a serene home away from home amid the world’s largest consumer electronics show. For a fourth year, from Jan. 9-12, the social media platform transformed its CES footprint into Twitter Commons—an […]