B-to-B Events

November 5, 2016

Fab 50 2016: Dwell Time Tips

The way trade show attendees navigate booth spaces isn’t what it used to be. Fabricators are altering the way they view dwell time and the customer journey. Here, three tips for improving the in-booth experience.

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October 29, 2016

Fab 50 2016: Three Insights on the Ever-Shrinking Timeline

Deadlines have always been a cumbersome part of the fabrication process, but with today’s high-demand requests and condensed timelines, exhibitors are feeling the squeeze more than ever. Three perspectives from pros in the trenches on how time constraints are impacting the industry.

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October 28, 2016

Seven Ways to Pilot an Airport Activation

Between hauling heavy luggage and enduring security wait lines, airports aren’t exactly known for generating positive experiences. But some brands are beginning to change that. Whether they’re capitalizing on the downtime between travelers entering the terminal and boarding the plane, or activating in-flight, they’re making the most of the flying experience. From the airlines themselves...

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October 26, 2016

McDonald’s Gets Personal at its Worldwide Convention

Every two years, McDonald’s restaurant owner/operators, suppliers and corporate personnel gather in Orlando for a Worldwide Convention, an important opportunity to share corporate brand messages, best practices, technology and perhaps sample a burger or two. But this year, a personalization strategy transformed the bi-annual confab from a “one size fits all” to a “one size...

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October 24, 2016

Four Ways to Use Drones at Events

Drones have come a long ways since the era of ambiguous FAA rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings.   1. Highlight Your Technology Intel...

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