B-to-B Events

Experiential marketers have always broken boundaries.  From tackling seemingly impossible stunts to activating campaigns at a massive global scale, making the impossible possible has always been at the heart of the industry. But in addition to these lofty achievements, experiential marketing as of late has been doing a great deal of good, too. What were […]

State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values   Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their […]

When Marriott International acquired Starwood Hotels & Resorts Worldwide in 2016, the number of brands under the hospitality giant’s umbrella grew to 30. It has since proven to be an advantageous move, but the expansion also meant that it would be more difficult for consumers and employees alike to identify the unique personality and value […]

For a second consecutive year, Twitter held a digital content NewFront to showcase its programming to key media buyers, brands and press. But for the social media titan, this year’s event, held April 30 at Terminal 5 in New York City, felt like a whole new experience. With a focus on video and live-streamed content, […]

Insights on pre-planning a meaningful, in-depth one-on-one meeting strategy Challenges in the pharmaceutical and healthcare business have prompted medical meeting organizers to re-think engagements at conferences and trade shows. Speakers at the Annual Global Pharmaceutical and Medical Meetings Summit in Philadelphia addressed issues that are facing event marketers in every business sector. One of the most […]