B-to-B Events

As we count down the days to the Experiential Marketing Summit, May 14-16, at Caesars Palace Las Vegas, we return with more event inspiration from this year’s speaking faculty. Today’s session topic is… “Music Sponsorship: How to Partner Effectively with Bands and Music Artists.” The overview: From festival partnerships to proprietary programs, music sponsorships are […]

Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years, […]

A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is […]

We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “The New Shareholder Meeting.” Here’s the topline: Walmart’s annual Shareholder Meeting is a key driver of education and motivation amongst 14,000-plus shareholders and employees. But the success of […]

Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as Mobile World Congress, this year entailed nearly 30 acres of exhibition and hospitality space at Fira Gran Via and 2,400 participating companies.