B-to-B Events

Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed […]

With their mega prize pools, noteworthy brand sponsorships and passionate fanbase, professional esports competitions are getting plenty of due attention in the event world. But, as two billion competitive gamers across the globe will attest to, gaming isn’t just for the pros. Enter: technology platform Super League Gaming, founded on the premise that the community […]

Many consumers are under the impression that state lottery organizations keep all of the profits for themselves, so to show where proceeds actually go and how they benefit the community, the Minnesota State Lottery hosted a launch event on April 15 to reveal a “billion- dollar commercial” and get Minnesotans up to speed. With a […]

For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. Just this year, the insurance company announced a multi-year sponsorship of the Overwatch League as well as a sponsorship of the incredibly popular professional Fortnite streamer, DrLupo. The brand was also the first […]

Non-endemic brands have been challenged with carving out space for themselves within esports, but based on fresh data from Nielsen, many are finding their way. Nielsen just-released its “Esports Playbook for Brands,” a guide for brands exploring sponsorship or advertising relationships with key stakeholders in the esports ecosystem, which reports a 13 percent year-over-year increase […]