B-to-B Events
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B-to-C EventsSneak Peek: What to Expect at Women in Events Week
Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the […]
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Partner ContentStrat Chats 2020: Featuring Oracle, Atlassian, Sprint and Ford
As event marketers look ahead to 2020, a roundtable discussion on building best-in-class event capabilities...
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B-to-C EventsSix Esports Marketing Insights from Gillette’s Global Sports Director Greg Via
Gillette has a long history in sports marketing, dating back to an exclusive sponsorship of the Major League Baseball World Series… on radio. Fast forward to the present, and things have certainly evolved. In recent years, Gillette has stepped up its esports marketing efforts, including sponsoring ESL’s Intel Extreme Masters World Championship and naming League […]
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B-to-C EventsStudy: How Brands are Addressing the War on Plastic
It’s no secret that plastic waste is wreaking havoc on the planet, and the fact that the material takes more than 400 years to degrade is adding insult to injury. Indeed, a staggering 91 percent of plastic ends up as trash, and experts predict that by the middle of the century, our oceans will contain […]
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B-to-C EventsNew York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks
New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global […]