B-to-B Events

Insights on leveraging technology to elevate live and virtual main stage presentations The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED […]

For a b-to-b company that relies on field sales to drive its business, formally recognizing—and energizing—the sales team is paramount. So when vision technology manufacturer Zeiss gathered employees for its first in-person National Sales Meeting (NSM) in two years, the stakes were higher than ever. But with a “Lead the Pack” theme, general sessions, breakouts, […]

Signing bonuses, valet parking, all-time high wages and greater flexibility on scheduling. These are just some of the enticements for hospitality and other service workers in a labor market where demand is exceeding supply. At a time when many marketers begin returning to in-person events and venues start to reopen, they’re being confronted with a […]

Salesforce’s Dreamforce returned Sept. 21-23, at Moscone Center in San Francisco, one of the city’s largest in-person events held since COVID-19 began. Themed as a “global family reunion,” the hybrid event offered panels hosted by Soledad O’Brien, cinematic live broadcasts, entertainment, including a performance by the Foo Fighters, celebrity speakers Will Smith, Jason Sudeikis and […]

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. The winners were announced live and in-person on Oct. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Known for 19 years as the […]