Target Archives - Page 2 of 4 - Event Marketer
Target Executes a First-of-its-Kind Live Broadcast
As more and more live events are becoming the key creative for television ads, brands are looking for innovative ways to make the on-air experience as compelling as the real one. Enter #MoreMusic, Target’s take on the trend and the first-of-its-kind live broadcast of a four-minute Imagine Dragons concert during the 2015 Grammys. The program...
Target Creates the First ‘Shoppable’ Film
Target has pulled off some high-profile, high-concept, and very successful buzz-generating events. But in some cases the only consumers who could see them first-hand were in New York and Los Angeles. So the retailer set out to bring its innovation to the masses—by taking them to the movies. With a campaign called Falling for You,...
Target Back to College Shopping Event Gets High Marks
To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After-Hours Shopping Event made meaningful connections with first-year college students. The idea was to be there during one of the biggest moments of students’ lives. To aid in the transition from home to college, Target stayed open late and provided...
Target Pop-Ups on Campuses with Personalized Interactions
To take advantage of Back to College season (an opportunity to connect with Millennials during a key life-stage transition) and change the perception of it being a “Mom’s store,” Target launched two-day pop-up experiences at University of Arizona, University of Maryland and University of Iowa. The Target Union pop-up reinvented itself daily with changing partner...