Oracle Archives - Event Marketer
Oracle Turns OpenWorld Into a Networking Extravaganza
Looking to go beyond the mere “format tweaks” that other brands have instituted at their b-to-b events, Oracle designed an ambitious strategy to completely reinvent and reimagine the modern b-to-b event, serving up its own OpenWorld 2016 to the industry as a guinea pig. The goal? Rethink, reimagine and redesign the 55,000-person event as a...
Oracle Trolls The Competition With Free Tesla Rides
Ride Experience 2016 brought Oracle out of the cloud and onto the ground in an experience that trolled conferences across the country offering attendees free rides on branded Teslas back to their hotels, the airport or wherever they were headed. The engagement ignited conversation and shareable moments and helped make a dent in those long...
Oracle Reimagines OpenWorld With a B-to-C Lens
Oracle OpenWorld 2016 reimagined the traditional conference format through a b-to-c lens that focused on learning, innovation and engagement to appeal to its younger, multicultural attendee base. Through a holistic approach, it transformed the massive 55,000-person conference into 10,000 five-person interactions, adding humanity, connection and engagement at every touchpoint. With attendees and its sales team...
Oracle Saves 965 Trees with a Sustainable Conference
Oracle’s OpenWorld event is one of the biggest conferences in the world (it attracts 43,000 attendees). So last year, the company started taking steps to create a more sustainable event. The event team broke up the conference into eight key areas and then made strategic decisions based on a set of green standards. Here’s a...