Kellogg's Archives - Event Marketer
Kellogg’s Pop-Up Bar Transforms Cereal and Milk
Kellogg’s transformed a vacant storefront in Manhattan into a pop-up experience where consumers could rethink cereal and milk. The space featured reclaimed wood, bright red metal stools and a digital menu board that looked like a chalkboard during the day and then produced a glow-in-the dark effect at night. Other cool design elements: a 28-foot...
Coke, Kellogg’s and Masterfoods Form NASCAR Alliance
For Coca-Cola, Kellogg’s and Masterfoods USA, those NASCAR sponsorships are all about moving product off of retailers’ shelves. The trio of megabrands joined forces to engineer a seven-month program at Wal-Mart stores nationwide, using their deals with the stock car association as the hook. Coke (promoting Coca-Cola Classic), Kellogg’s (two cereal and two cracker SKUs,...
Kellogg’s Samples Pop-Tarts from an All-Terrain Freezer
A larger vehicle would have missed the mark. And we mean that. After all, Kellogg’s needed a sampling vehicle that was affordable, creative, and could easily get in and out of concert venues. Say hello to the All Terrain Freezer, the oversized mobile refrigerator the breakfast giant used to invade American Idol concerts. The objective? Serve...
Special K Pop-Up Engages Women in New Brand Message
The Special K pop-up store was a one-day event that engaged women with the brand’s newest message, “The beauty of a woman should be measured by more than numbers.” It facilitated organic, authentic interactions between consumers and the brand’s messaging in a unique jeans-buying experience within the pop-up boutique that was reinforced by television commercials...