Honda Archives - Event Marketer
Acura Event Features Pulsating Light and Sound Tunnel
It didn’t take long for the attendees at Acura’s first multinational dealer meeting, which took place last October at the McCormick Place Convention Center in Chicago, to get the message about the company’s new “One Global Brand, One Dealer Body” marketing platform. They experienced both first-hand as they stepped through a colorful, pulsating tunnel at...
Honda Exhibit Envelopes Visitors in Continuous Motion
For its February 2009 Toronto Auto Show exhibit, Honda built a booth that was a study in fluidity. The booth was anchored by the sweeping curves of its C-shaped featured vehicle displays and continued into a rounded overhead canopy, enclosing the footprint. That curving line flowed across the top of the exhibit, descended to the...
Honda Helps Drive Volunteer Litter Clean-Ups
Honda teamed up with nonprofit group Keep America Beautiful and its own dealerships across the country in an effort to keep the nation’s streets, roads and highways clean. Road to a Cleaner America brought Honda corporate management, district management, dealers and staff, as well as KAB staff and volunteers together to clean litter and debris...
Camp Honda Gamifies a Data Collection Strategy with Little League
A sponsorship can be as complex or as simple as you want as long as you make your activations as memorable as the event you’re supporting. With its Little League sponsorship, Honda took a defining moment in the lives of American families and upped the ante to bring the memories to the next level. While...