Google Archives - Page 5 of 6 - Event Marketer
Mammoth Google I/O Leans on Intimate, Productive Spaces
When the exchange of great ideas is at the heart of your event, sometimes it’s best to get out of the way and let the magic happen. Google’s design approach to its annual I/O developer’s conference did just that, with an effortless blend of communal spaces, welcoming exhibit elements and blank canvases that, altogether, invited...
Google’s Solve for X Forum Generates Think Tank Content
Following the success of its inaugural 2011 Solve for X event, a forum where top thinkers in science and technology come together to discuss radical ideas for solving global problems, Google created a microsite where these conversations could be logged and shared with the outside world. The site (wesolveforx.com) uses responsive design so it can...
Google Think Series App Offers ‘Snackable’ Content
Google Think Events inspire senior executives and cmos from its largest client companies to think differently about technology, their industry and marketing. In 2013, the events also demonstrated the power of mobile through a custom app that was fun and engaging and showcased how digital and mobile can change an entire event experience. Google’s custom...
Google Woos the C-Suite with Think Series Tech
For many brands, event technology is part of the experience. But for others the event technology is the experience. Google’s Think Events are a series of such event technology experiences designed to engage and inspire senior executives and cmos from Google’s biggest client companies. The goal at this year’s event was to show customers the...