Audi Archives - Event Marketer
Audi ‘Defies Expectations’ with a Pop-up Culinary Series
Aiming to position its redesigned Q3 SUV as a vehicle that defies expectations, Audi held fine dining events in Minneapolis, Nashville, Pittsburgh and Seattle, hosting more than 1,000 guests for dinners prepared by renowned female chefs. Audi took over venues ranging from former restaurant spaces to a neighborhood grocery store, and then collaborated with local...
Audi Activates a Multisensory ‘Experience Walk’
Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...
Copenhagen Serves as a Stylish Backdrop for Audi’s Dealer Event
As the theme for a recent dealer meeting, Audi chose “Way Ahead”—a way to communicate the automaker’s technology and design leadership. But the meeting itself was way ahead, too. Held in two-day waves during a three-week period, the meeting spanned four venues in Denmark and southern Sweden and welcomed nearly 4,000 Audi dealers and importers...
Audi Reveals 2010 Vehicle in Artistic Fashion
Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other...