Event Technology Awards Archives - Page 41 of 43 - Event Marketer
iBeacon Technology Connects Creatives at Cannes
The Cannes Lions International Festival of Creativity, which takes place each June in Cannes, France, is the world’s leading celebration of creativity in communications, including the prestigious international annual Advertising and Communications awards. Now it will also be known for its use of the event app platform created by Eventbase, that let attendees connect with...
Coke Unites Soccer Fans with a Photomosaic
It’s a custom in soccer to present flags on the field or in the stands, typically representative of the teams or nations about to play. As an official sponsor of the FIFA World Cup, Coca-Cola’s marketing campaign around the 2014 FIFA World Cup Brazil was built upon the idea of making the World Cup the...
Mary Kay’s Client Acquisition Tactic Gets a Makeover
The Mary Kay Makeover Day was the key digital experience during the Mary Kay Leadership Conference that encouraged Mary Kay Consultants to commit to hosting a party during Mary Kay Makeover Day 2014. It was set up to leverage and gather data that will help Mary Kay Consultants acquire new customers and provide consultants with...
Bosch Wows Retailers with a Virtual Reality Venture
Bosch wanted to be seen as an industry innovator, not just in its product offerings, but also in the way it reached potential customers. To raise awareness and sales of Bosch’s Gasoline Direct Injection systems (GDI) and Quiet Cast Brakes, the brand launched the Bosch Xperience Mobile Tour. The tour targeted Bosch-Authorized retailers and drove...