Best use of facebook Archives - Event Marketer
NBCUniversal Goes Green with Facebook Campaign
To give its Earth Week campaign a boost of social currency across all 38 of its networks and at two live events, NBCUniversal turned to Facebook. The program, called the Share & Tell Campaign, encouraged fans to consider their consumption habits and participate in the “sharing economy” where they could post items that they no...
Kellogg’s Targets Teens with Top Secret Concerts
Kellogg’s Pop-Tarts combined the power of music with the reach and relevance of Facebook to engage teens with their favorite artists in and outside the live music experience. The Crazy Good Summer program offered two “top secret” concerts featuring five of the hottest trending teen artists according to their social media reach—Carly Rae Jepsen, Austin...
Under Armour Taps into Seamless Facebook Posting
Imagine if the only thing consumers had to do when tapping into their wide networks of followers was swipe a wristband and, boom!—instantaneous posting of a crazy-fun life event. At the Super Bowl NFL Experience, Under Armour offered just that by implementing the Thuzi Presence Platform, a live event social media tool that created authentic...
Oprah Employs a One-and-Done Registration Process
Oprah’s The Life You Want Weekend tour hit eight cities and offered 12 sponsor experiences and more than 30 activations in the O Town fan zone. With thousands of fans in attendance, Harpo Studios wanted to leverage technology to have one (and only one) paperless registration and waiver-consent process. It also wanted to seamlessly integrate...