Best Use of A/V Archives - Page 2 of 3 - Event Marketer
Ford Introduces the New Explorer to the Press With Large-Scale 3D Projections
Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the...
LG brings the theater to your home
WHY THE JUDGES LOVE IT: LG understands that while going to the movies is fun, there’s nothing like enjoying your favorite shows and films from the comfort of home. So to promote its OLED 4K TVs, the brand created the LG Cinema House. The experience, housed inside two shipping containers, featured 360-degree surround-sound technology, screens...
Microsoft Xbox press event for live and digital audience
WHY THE JUDGES LOVE IT: Microsoft Xbox upped the ante on its E3 sponsorship this year with an awards show-style press briefing designed for live and digital audiences alike. The presentation stage was filled with tiered gaming stations featuring 4K screens, which were combined to create a captivating backdrop. Through a mix of tools and...
Ford brings the adventure back to life
THE SETUP: The Ranger is a beloved Ford truck that rolled off the assembly line in 2011. So when the brand hit the North American International Auto Show to introduce its redesigned 2019 model, it wanted to rekindle the adventurous spirit that the vehicles—and their drivers—are known for. With a media briefing on its auto...