Best Use of a Single Technology (B-to-B) Archives - Page 2 of 3 - Event Marketer
Autodesk Leverages 3D Design and a Dancing Robot to Wow Conferencegoers
Autodesk University draws more than 10,000 professionals from construction, manufacturing, architecture and engineering to learn about Autodesk’s technology and solutions—a few of which were incorporated into a sizzling presentation at the event’s opening keynote. Understanding that many people, including some of its customers, are skeptical about the future of automation and robotics, the company worked...
Dell’s hybrid chatbot brings the answers to all at their world conference
WHY THE JUDGES LOVE IT: Using an AtlasRTX platform and technology, Dell created a hybrid chatbot that married AI with human support for its annual Dell Technologies World conference. For an event with attendees from 122 countries, the solution allowed the brand to significantly scale customer service requests in multiple languages. The chatbot answered more...
Oath’s inspiration to DNA
WHY THE JUDGES LOVE IT: The directive for Oath’s CES appearance was to create a mobile-first environment for high-level business meetings—and it did so with the “Helix.” Inspired by a strand of DNA, the 320-square-foot spiral structure featured 192 mounted tablets across its surface. Guests stepped inside and used a custom-built app to explore Oath’s...
Instagrams new activation turned Instaglam
THE SETUP: Instagram Storyscape, which appeared at this year’s Cannes Lions Festival as part of Facebook’s on-site activation, was a video art installation featuring eight hours of Instagram stories collected from around the world and projected onto an elaborate, cityscape set design. A collaboration between Instagram and artist/designer Es Devlin, Storyscape began with messaging and...