Best Touch-or Gesture-Based Interactive Archives - Page 3 of 3 - Event Marketer

Samsung Makes VR More Approachable With Hole 360

Samsung got into the swing of its three-year partnership with the PGA thanks to Hole 360, an interactive virtual reality experience being hailed as a game-changer in golf training. To make it happen, the brand needed to showcase its technology’s ability to enhance consumers’ lives without intimidating them. The solution was something all golf enthusiasts...

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MasterCard Promotes Equality With ‘Restroom for All’

“There are some things money can’t buy,” according to the MasterCard slogan, and that includes equality for all. The sentiment is a core part of its ethos, prompting the brand to take on one of the year’s biggest hot-button issues: gender equality. With the passing of the gender-neutral bathroom bills in some states and its...

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