Best single-market event (consumer) Archives - Page 6 of 9 - Event Marketer
Nike Competition Lights a Fire Under Young Runners
A month before Athens went flame-on, Nike was on the streets of New York City with a grassroots program that tied its new Speed product line to summer, running and community competition. Mimicking the Olympic spirit of friendly competition, the six-day Speed Showdown took advantage of rivalries among New York’s five boroughs to find the...
Adidas Debuts New Shoes with Low-Riders, Double Dutch
Adidas launched its new Megabounce shoe over the 2007 holiday shopping season through a unique try-on lounge that extended the footprint of Foot Locker stores throughout the city and provided a street-side and in-mall interactive. Three Bounce Lounges were positioned throughout New York City, including Times Square, Herald Square, Union Square, SoHo and Fulton Street....
General Motors Builds Show Buzz with a Bold Slogan
At the Chicago Auto Show last year, General Motors’ goal was to generate leads, increase foot traffic and boost sales for its 313 dealers in the Chicago area and northwest Indiana. GM wanted to make sure it stood out against its competitors at the show. It wanted to be bold and provocative, starting with its...
Nike Women’s Marathon is Part Spa, Part Girls’ Night Out
Female runners aren’t just male runners in pink shoes. They’re just as serious about kicking ass on race day as they are interested in looking good and feeling good while they’re doing it. Leave it to Nike to once again prove its branding prowess by recognizing its target’s unique differences, and then celebrating them to...