Best p.r. stunt Archives - Page 5 of 8 - Event Marketer
WE tv to Bridezillas: Let Them Eat Cake, For Money
Brides chomping down on cake in the middle of Times Square, of course the press is going to be there. WE Television wanted to get the attention of the morning shows to create buzz for the fourth season of “Bridezillas,” so it staged a wedding cake-eating contest. The participants—actual brides-to-be—had to eat as much cake...
Fisherman’s: Strong Lozenges, Strongman Mud Run
They came, they ran, they crawled, they jumped, they conquered. It was all part of the Fisherman’s Friend Strongman Run, a one-of-a-kind, demanding and cutting-edge experience that in February 2007 pushed 1,930 German participants to the limit as 12,000 spectators cheered them on. The runners overcame 11 obstacles, bounding up hills formed of bales of...
Sirius Celebrates Howard Stern with Livestream Event
Creating buzz for Howard Stern’s jump to Sirius Satellite Radio was the goal. The Howard Stern Nation campaign revolved around a live webcast of the shock jock’s last day on terrestrial radio and his much-anticipated move to satellite. After his last show for Infinity Broadcasting, camera crews followed Stern out of the studio and aboard...
M&Ms’ Star Wars Stunt Boosts Product Launch
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...