Best overall use of technology Archives - Page 3 of 3 - Event Marketer

American Express Refreshes it US Open Experience

American Express is a long-time sponsor of tennis’ US Open, but the brand was looking to reinvigorate its on-site activation. The result: the 2,500-square-foot US Open American Express Fan Experience. For starters, American Express came up with the Court Curator, an interactive touchscreen app that created an individualized itinerary for attendees. It informed fans of...

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New Balance Uses Urban Race to Build Store Traffic

To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the...

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Kyocera Uses Motion Capture to Prove its Tech Savvy

As a partner in the Virgin Mobile FreeFest, Kyocera wanted to activate its sponsorship in a way that demonstrated its commitment to cutting-edge technology, celebrated its Japanese heritage and created festival-wide buzz. The solution was the Echo Temple, an interactive audio installation where festival attendees became the band. Using state-of-the-art motion tracking technology, the brand...

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