Best Outdoor Environment Archives - Page 2 of 3 - Event Marketer
Amazon’s Massive Comic-Con Footprint Brings Three Series to Life
Amazon Prime Video’s Comic-Con activation showcased three of the service’s key series: “The Expanse,” a futuristic sci-fi drama; “Carnival Row,” a neo-noir Victorian fantasy; and “The Boys,” about a team of vigilantes fighting against superheroes who abuse their powers. The brand took over a 60,000-square-foot parking lot, creating environments that put attendees in the middle...
Constellation Brands brings the chill at BottleRock
WHY THE JUDGES LOVE IT: If there is one color that gives off good vibes it’s yellow. Paired with porch swings, you’ve got a pretty comfortable setup that just screams, “Come, sit down for a while, and crack open a cold beer.” No, this was no ordinary beer garden. Pacifico at BottleRock, an upscale music...
Nutrien A ‘touches’ the future
WHY THE JUDGES LOVE IT: To demonstrate a “Farm of the Future,” Nutrien A Solutions activated the Futuredome, a bright, 60-foot in diameter white dome that stood out among the scores of trade show exhibits. Inside, attendees learned about the Nutrien Digital Platform on a 70-foot touch-screen monitor and developed their own custom logos on...
Festivalgoers Take a Ride on Hostess’ Twinkie Bull
Hostess produced its largest-ever consumer-based activation last spring with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull. That’s right, the Twinkie Bull—a six-foot-long mechanical bull...