Best mobile marketing program Archives - Page 6 of 12 - Event Marketer
SeaChange Drives a Cost-Effective Trade Show Tour
On-demand television provider SeaChange managed to squeeze every possible breath of energy out of its second mobile tour, effectively leveraging the truck at every darn customer touchpoint there is. The Digital Television Tour visited customers in the broadcast industry and made stops at industry events. The rig also served as a cost-effective way to increase...
HP Outfits a Tractor Trailer into a Mobile Demo Studio
Designed to show small- to medium-sized printing enterprise customers, graphic design agencies, and paper manufacturers exactly what HP’s Digital Publishing Solutions division could offer, the Impressions Road Show began in late 2002 and spent all of 2003 making visits, booking business, and funneling leads from events through the company’s CRM filter over to sales reps....
Shell Road Show Educates Hard-to-Reach Truckers
Shell used a mobile tour to build some excitement around its Rotella brand among hard-to-reach trucking owner-operators, and the effort created measurable sales impact. The campaign, which started in 2004 and continued into this year, hit distributors, lube centers and truck stops. Shell required installers and retailers to make a purchase commitment in exchange for...
Metalast Tour Features Sophisticated Training Center
Executives at Metalast know that live demonstrations of its metal finishing services and face-to-face meetings are the company’s most powerful sales tools. But getting Fortune 500 engineers and procurement execs to Metalast’s Minden, NV, headquarters isn’t always easy. Enter the Touring Resource & Educational Exhibit, or T-REX, a mobile showcase and conference room that allowed...