Best mobile marketing program Archives - Page 10 of 12 - Event Marketer
Walmart Deploys a Fleet of Mobile Health Vehicles
Even with all of those stores as a base of operation, Walmart execs weren’t satisfied that the company’s diabetes awareness message was reaching its intended audience. In-store counseling and information campaigns were making a dent, but it wasn’t enough—not when the American Diabetes Association estimates that nearly one-third of diabetes sufferers aren’t aware that they...
Honeywell Woos Decision Makers with a Demo Tour
Some of the key clients for Honeywell’s process solutions services are plant managers, engineers and maintenance and operations staff at industrial manufacturing facilities. That means one of the most difficult parts of Honeywell’s sales equation is that those who influence purchase decisions are often in remote areas and they typically are loathe to leave their...
McDonald’s Road Trip Targets Savvy Young Adults
McDonald’s hit the road with two equally difficult objectives at the top of its list: connect with marketing-averse young adults during the busy summer season and differentiate Mickey D’s from the rest of the crowded QSR landscape. Mission—make that missions—accomplished. When the 100-day tour was complete, 81 percent of attendees surveyed said they believed McDonald’s...
Crest Mobile Tour Features Themed Brushing Stations
The Crest Imagine mobile tour vehicle couldn’t be missed on the road—it’s hard to overlook a 48-foot long toothpaste container. Inside the giant tube, visitors could try out Crest’s breath-freshening toothpastes for themselves at themed brushing stations. Entering through the tube’s cap, visitors found themselves in a lounge area where they could register to enter...