Best High-Tech Audience Interaction Archives - Page 2 of 3 - Event Marketer
Comcast Targets Dog Owners with a Bark-Activated Vending Machine
You might think Comcast would prefer its consumers to stay on their couches watching TV. But its campaign around the “The Secret Life of Pets 2” revolved around getting people into movie theaters. An in-home component was built around Comcast’s voice-activated remote controls, which let viewers speak the name of a program or channel to...
Pandora gets (pop-) up and personal at their concert
WHY THE JUDGES LOVE IT: When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception...
A ride with Lyft becomes a concert
WHY THE JUDGES LOVE IT: Lyft and Uber are constantly vying for mindshare in the rideshare category. For the Grammys’ 60th anniversary, Lyft set out to show consumers why it was more playful than its rival. The brand turned to its lifeblood, its cars, to deliver tech-infused mini concerts that leveraged the horns, wipers, alarms,...
The NFL Experience Times Square had all, football lover or not, interacting
THE SETUP: For pigskin fans of every stripe, “fantasy football” took on a whole new meaning at the NFL Experience Times Square. The four-floor interactive experience offered countless opportunities for visitors to immerse themselves in and explore the game, from the practice field to the Super Bowl. In addition to a state-of-the-art 4D theater, the...