Best event/environment (consumer) Archives - Page 2 of 7 - Event Marketer
PayPal’s insta worthy pop-up museum had millennials understanding why they need the 2% Cashback Mastercard credit card
The credit card market is crowded with an overwhelming array of offers and incentives. So when PayPal set out to launch its new 2% Cashback Mastercard credit card, it needed to find a way to stand out. Armed with research that showed the way millennials are spending is changing—using cards less for splurges and more...
Immersive Tech Brings Jameson’s Rich History to Life
Jameson’s permanent brand home and experience in Dublin, called Bow St., mixes live theater with sampling with immersive technology. Led by a Jameson brand ambassador who engages attendees in conversation, consumers are immersed in the history of the brand and John Jameson, who started making whisky on Dublin’s Bow Street in 1780. The experience begins...
Warner Bros. Terrifies ‘It’ Fans with Recreated Sets
When it came time to promote the remake of the horror film “It,” one might assume Warner Bros. had only one goal in mind: scare the shit out of people. Well, that was one goal. But in recreating the “29 Neibolt Street” house from the film with an immersive, terrifying and Instagrammable experience for consumers...
Target Engages Football Fans with Photo Ops and RFID
If ever fans needed a warm welcome, it was at Super Bowl LII taking place in Minneapolis. While some marketers may have found the climate a difficult challenge to overcome, Target embraced it and as the official “warm welcome sponsor” created the Target Bullseye Lodge, a destination inspired by Minnesota where attendees could escape the...