Best event/environment (b-to-b) Archives - Page 2 of 6 - Event Marketer
Cisco’s IoT Forum Offers AI, Light Displays and 3D
At the 2017 Internet of Things World Forum, Cisco seized the opportunity to showcase the evolution of technology and get the c-suite executives who gathered for the exclusive event thinking about the future of IoT. To make it happen, the brand built a tech-centric world featuring everything from a robot concierge to an LED light-up...
Pinterest Engages Cannes Attendees with Demo Kiosks
Pinterest is a platform built for discovery, so to immerse the advertising and marketing bigwigs that attend Cannes Lions in its offerings, the brand created a physical manifestation of how the platform operates. Taking over a mile-long tract, Pinterest encouraged attendees to explore its platform via demo kiosks, a curated gallery of Cannes-themed objects, an...
Royal Caribbean Immerses Partners in Innovative Tech
Royal Caribbean is on a mission to change the perception of cruising—proving as much with “Sea Beyond,” a tech-fueled experience aimed at positioning the brand as a thought leader among an audience of financial investors, business partners and media. Featuring everything from autonomous vehicles to facial recognition technology to beacons, the 36,000-square-foot experience featured leading-edge...
Dealers Take on MINI’s Hair-Raising Driving Demos
To get MINI dealership employees excited about the new 2017 MINI Countryman, the company decided to go against traditional automotive training protocol and design an experiential event. Getting behind the wheel made all the difference. Instead of typical classroom training, dealers embarked on a five-hour driving experience that delivered curriculum in the car, a glamping...