Best Consumer Environment Archives - Page 2 of 2 - Event Marketer
Sephora Transforms a Mansion into a Playground for Beauty Buffs
Using the concept of an Art Deco Los Angeles mansion taken over by a group of beauty gurus as inspiration—an environment that would exist only in the home of the ultimate beauty fan—Sephora created SEPHORiA. For two days, the brand took over the entire Majestic Downtown, an event venue that dates back to the 1920s,...
Instagram’s Oval Office Inspires Content Generation
Instagram has installed mini conference rooms in offices around the globe meant to inspire employees and guests to create bite-sized content perfect for their Instagram feeds. During the elections, Instagram took the concept to the next level with the bipartisan Mini Oval Office that activated at the Democratic National Convention and the Republication National Convention,...
Coca-Cola Tasting Room Offers Multisensory Moments
To re-introduce Coca-Cola to Canadians as a beverage to experience, Coca-Cola created the Coca-Cola Tasting Room in an industrial cool environment that offered multisensory moments with the soda—and plenty of socially-sharable moments, at that. All five of the senses were used to create visually appealing experience rooms in a journey led by a “Coca-Colier.” There...