Best B-to-B Environment Archives - Page 2 of 2 - Event Marketer
Ford Transports Journalists to an Urban Environment with ‘Escapeville’
Aimed at automotive journalists, Escapeville introduced the latest model of Ford’s “urban SUV” while showing off its new design and capabilities. The event took place at a venue that no other automaker could lay claim to—Dearborn, Michigan’s Greenfield Village, which was founded in 1929 and is home to unique or significant buildings that were bought...
Heineken Trades the Convention Center for Black Box Theater
WHY THE JUDGES LOVE IT: Heineken USA typically hosts its annual 1,500-person conference in a traditional proscenium setting. This year, the brand created a black box theater with bleacher seating within the Dallas Convention Center in a space surrounded by massive, full canvas, 270-degree LED screens and an 80-foot by 40-foot LED floor for presenters...
Hospitality Experiences Mark CBS’ Super Bowl Event
As the official broadcaster of Super Bowl 50, CBS wanted to create a memorable weekend of hospitality experiences that would impress key clients and drive business. The network’s two-day event at San Francisco’s 50,000-square-foot Pier 48 delivered against all objectives, while treating the same 1,200 guests to two distinctly different experiences. Friday night’s event offered...
#TwitterCity Turns Meeting Spaces into ‘Buildings’
Trade show exhibitors often bury their meeting rooms at the back of the booth. This program shows what can happen when the meeting rooms become the center of the action. #TwitterCity was a small-scale cityscape built inside an 18,000-square-foot ballroom at the Cosmopolitan Hotel where each of the 12 meeting spaces were “buildings” where Twitter’s...