Best audience interaction Archives - Event Marketer
Yahoo Visualizer Brings Data to Life for Advertisers
They say seeing is believing, which was Yahoo’s goal at CES 2015. Yahoo wanted to bring to life for advertisers the vast amount of data it has for targeting digital advertising campaigns to the right users at the right time with the right messaging. The answer was a motion-sensitive, interactive data universe where users could...
Puma Launches IGNITE Shoe with a Treadmill Spectacle
The launch of Puma’s latest running shoe—IGNITE—set off a spectacle in New York City’s Times Square that involved semi-professional runners, the NYPD, tourists and passersby pounding away in their IGNITE footwear on 25 branded treadmills, six large LED screens, a giant 13-foot semicircular LED tower, out-of-home billboards and signage, not to mention tons of collective...
Subaru Lets CES Attendees Choose Their Own Adventures
The auto show circuit can be a pretty predictable platform when it comes to event marketing tactics. Lots of slick, high-tech interactives and touch screens. Plenty of high-speed driving simulators. And more than a few “design your own car” experiences. It’s all good stuff, to be sure. But it doesn’t always convey the kind of...
New York Times Transforms Pages into Digital Portraits
The New York Times Word Cloud Portrait leveraged the newspaper’s strongest assets—its articles and content—and immersed consumers at CES in a digital photo experience that transformed their faces into images made up of words pulled from The Times’ article database. As the portraits were created, large-scale mosaics appeared on a big screen, attracting attention and...