Best activation of a sports sponsorship Archives - Page 6 of 8 - Event Marketer
Toyota’s Playful Strategy Scores with Sports Fans
After signing on as one of the first major sponsors of the Dew Action Sports Tour’s inaugural season, Toyota stepped up with an activation plan that maxed out its on-site presence, tied in the brand’s “Moving forward” tagline, and made the vehicles relevant to the skateboard, cycling and motocross fans who filled the venues. The...
DHL Scores Home Runs with MLB Hometown Heroes
DHL scored a home run last summer with its Major League Baseball Hometown Heroes program, which celebrated the history of America’s favorite pastime and created an emotional connection with fans of all ages. Each MLB franchise nominated five players for the official ballot. Fans voted from July 18 to September 17 at the stadiums, online...
AT&T Tackles College Football with Video Mash-Ups
College football fans are generally pretty passionate about their favorite teams. With a 14-school portfolio to leverage, AT&T’s missions were to use that passion to create a point of difference from other telecoms, drive purchase intent and sales and build an association in fans’ minds between the Cingular brand—which was about to be absorbed—and AT&T....
New Balance’s Bright Dome Turns Heads at X Games
New Balance had two sure ways to get noticed at the X Games in Los Angeles. First, to attract attention in a sponsor village dominated by branded trailers and the same old black tents, the shoe manufacturer set up a bright red dome loaded with interactives. The second was the unusual tactic of guerrilla marketing...