Author archive for Sandra O’Loughlin
How American Express Keeps its Event Portfolio Fresh
It is a piece of plastic with a string of numbers and an expiration date stamped across the bottom.
‘The Americans’ Bursts Onto the Scene in L.A.
To promote its new series “The Americans,” FX on Jan. 28 activated a stunt in Los Angeles that had a replica Russian submarine appearing to break through the pavement at the busy Hollywood and Highland shopping area. From 10 a.m. to 6 p.m., the Cold War era came to life as Russian-speaking actors dressed as...
Pop-Ups add Sparkle to Beck’s Sapphire Launch
Beck's, the German beer brand owned by Anheuser-Busch, on January 29 held a pop-up event in New York City to support the launch of Sapphire, a new premium beer. The event, which took place at Open House Gallery, in the city's SoHo area, is part of an integrated campaign that includes advertising on this year's...
How to Take Your Event On-Air and Online
Events can be the stuff of great stories, and rather than closing the book when it’s time to pack up and move on, some marketers are taking the next chapter online, on movie and TV screens and even onto JumboTrons where footage captured on-site continues to engage audiences. Following are four examples of events, from...