Author archive for Sandra O’Loughlin
Toyota’s Fantasy Football Hall of Fame Gets Real
The Toyota Hall of Fame, which has lived online as part of Yahoo! Sports’ Fantasy Football experience since 2007, has entered the real world as part of the Yahoo! Game Day area at Levi’s Stadium in San Francisco. “Anytime you can take a digital experience that has worked as well as it has for us,...
How Pepsi’s Hyped for Halftime Serves Up Content
Live events as TV ads? It’s happening, and there’s no brand more prolific in the space than Pepsi, whose Get Hyped for Halftime campaign this year brought its event marketing literally to the millions through a blend of content running on TV and digital sites, including its own and those of its partners, all to...
Fan Fest Scottsdale Scores With Sports Fans
Dick’s Sporting Goods, Coca-Cola and presenting sponsor Cox Communications were among the brands activating at Fan Fest Scottsdale at Scottsdale Fashion Square, which took place Jan. 26 to Feb. 1. The Fan Fest tapped into the excitement generated by the Super Bowl XLIX, which took place on Feb. 1 at the University of Phoenix Stadium...
Digital Content Amps Up Ford’s College Program
Ford’s tagline is Go Further, and that’s just what the students who competed in the Ford College Ambassador Challenge do. The program, which launched in 2012, last year ran its third flight from September through December. And once again, teams of four students, this time from nine colleges, each equipped with a Ford Fusion and...