Rachel Boucher

LEGO made its debut at the back to in-person footwear and streetwear show ComplexCon, Nov. 6-7, in Long Beach, CA, with a sneaker drop of its own kind. The brand’s collaboration with adidas came to life in the form of a pair of 13-foot-long adidas Original Superstar sneaker recreations comprised of 150,000 bricks in a […]

Insights on leveraging technology to elevate live and virtual main stage presentations The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED […]

Building on lessons learned from a previous takeover campaign in Denver, Visible, the cheeky, all-digital phone service brand owned by Verizon, set its sights on the Austin market with a 12-week campaign involving experiential and local partnerships across the lifestyle, food, music and sports categories, as well as an activation that made its debut the […]

QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the darling of many businesses during the pandemic, like restaurants where patrons can access the evening’s menu from their devices rather than share (the virus, potentially) with other patrons. But the codes have been popping up frequently again in events, unlocking […]

Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo […]