Rachel Boucher

There's nothing like the taste of home, and Bulla Creamy Classics, the ice cream line of the 102-year-old Australian brand Bulla Dairy Foods, is reminding Aussies of that this holiday season with its new campaign, Bring ‘Em Home. Central to the campaign is a contest where Aussie expats, backpackers and the like can enter to win a free trip home this summer (that’s February, for Aussies) by uploading a 30-second video message to Facebook describing what they are missing Down Under.

United States Air Force mobile tours have allowed people of all ages to learn about the service opportunities and high-tech world of its branch of the military. But its latest mobile tour, Rapid Strike, which launched Oct. 18, is allowing attendees to actually step into the shoes of service men and women and experience a mission within a 14-seat simulator ride.

Looking to inject "positivity and fun" into the election season, Sanrio on Oct. 8 launched Hello Kitty For President, a campaign designed to celebrate the iconic cat through social media, and guerrilla-style and on-site activities in Washington, D.C.

Resident Evil is a household name in the gaming world, but in promoting the Oct. 2 release of the latest version, Resident Evil 6 “No Hope Left”, developer Capcom wanted to make sure a wider audience was introduced to “the dramatic horror experience of 2012.” So, Capcom activated a pop-up event designed to resemble a human meat market that took place Sept. 28 and 29 at the famed Smithfield Market in East London.