Lee Ann Murphy

Going on the festival circuit or heading out to malls or NASCAR races will certainly get your brand a lot of touches. But in today’s cluttered marketing landscape numbers aren’t the only consideration. To make a lasting impression your brand must make friends with consumers by becoming a name that they recognize and more importantly trust. More and more brands are doing that by tapping into neighborhoods.

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below.

Technology: 2-D Barcoding
People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order to download detailed information that was loaded into the code.

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below.

Technology: 2-D Barcoding
People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order to download detailed information that was loaded into the code.

Photo and video activation grows more fun for attendees and more flexible for marketers

Like moths to a neon green flame consumers still can’t get enough of traditional photo activation. But like so many things that become so last year so quickly photo and video activation has to change to keep up.  

Luckily technology is keeping pace.

Ten technologies you want to know about right now

If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the most innovative web applications to handheld devices and the latest and greatest projection applications it all means more of your messages can get to your customers quicker easier and in way cooler ways.