Kaylee Hultgren

  • How Three Top Brands are Engaging Youthful, Fútbol-Loving Consumers
    B-to-C Events

    How Top Brands are Engaging Fútbol-Loving Consumers

    Soccer aficionados are some of the most passionate and dedicated fans on the globe. So naturally, when the 2018 FIFA World Cup kicked off in Russia this past summer, scores of brands capitalized on the super fandom ignited by this significant cultural moment, from Visa’s Everywhere Lounge hospitality program to Hyundai’s team slogan competition to […]

  • Best of the Fest: Six Brands Engaging Consumers and Creatives at the Sundance Film Festival
    B-to-B Events

    Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance

    The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of filmmakers, industry folk, film enthusiasts and VIPs throughout its Jan. 24 through Feb. 3 run. But while scores of fashion and apparel brands head to Sundance with swag and gear for celebs frequenting […]

  • Seven Experiential Brands Using the Family-Friendly Trend to Engage Multiple Generations
    B-to-C Events

    Seven Brands Using the Family-Friendly Trend to Engage Multiple Generations

    The beauty of family-friendly events is that they engage multiple generations in one fell swoop. Whether through branded amusements that appeal to youngsters first or simply by creating a space for families to play games together, multi-generational events are a boon to event marketers seeking to boost brand awareness at various life stages, engage children […]

  • EM Executive Chats
    B-to-C Events

    Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance

    For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and indie film enthusiasts, the annual Sundance Film Festival, which kicked off Jan. 24 in Park City, Utah, is the place to be. Along Park City’s main drag are a limited number of venues that transform each year into branded lounges […]

  • Beautycon POP Extends the Beauty Festival’s Reach to Inclusivity-Driven Retail Pop-ups
    B-to-C Events

    Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space

    The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]