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B-to-C EventsLive From San Diego: Six Can’t-miss Comic-Con Activations
We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year […]
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B-to-C EventsParamount+ Offers up Three Insights on Engaging Pop Culture Fandoms
Revenge is a dish best served cold, so to celebrate the 40th anniversary of “Star Trek II: The Wrath of Khan,” Paramount+ hit the road with a branded ice cream truck on a mission to expand the franchise’s fan base and solidify its positioning as the home of “Star Trek” content. Part of the network’s […]
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B-to-C EventsExperience Design: How Brands are Building Event Footprints That Feel Like Home
There’s no place like home, an adage that has rung particularly true over the last two and a half years. But savvy event marketers have been enticing consumers back into the world of live events by offering comforting environments and activities that evoke that same sense of relaxation and security.
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B-to-C EventsHow Truly Hard Seltzer is Leveraging Toronto’s Summer-long Market to Drive Trial and Awareness
Winters in Canada are not for the faint of heart, so it’s no surprise that Canadians cherish the summer months. With that insight in mind, Truly Hard Seltzer signed on as a sponsor of Union Summer, a free annual market in downtown Toronto featuring top food vendors, musicians, film screenings and other live performances from […]
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B-to-C EventsPride Month Roundup: Seven Experiences That Celebrated and Supported the LGBTQ+ Community
This year’s Pride Month (June) marked the return of many live event campaigns designed to celebrate and advocate for the LGBTQ+ community after two quiet Pride seasons triggered by the pandemic. Timed to the anniversary of the Stonewall Riots in New York City, which catalyzed the modern gay rights movement, Pride Month serves as a […]